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Launch With GS is Goldman Sachs’ $500 million investment strategy grounded in our belief that diverse teams drive strong returns. Through Launch With GS, Goldman Sachs aims to increase access to capital and facilitate connections for women, Black, Latinx and other diverse entrepreneurs and investors.

What Motivates Us

Companies led by diverse management teams leverage a range of perspectives to better compete in a globalized economy. Companies in the top quartile for ethnic diversity are 33% more likely to have industry-leading profitability, and those in the top quartile for gender diversity are 21% more likely to outperform1. Diverse-owned funds are overrepresented in the top quartile of private equity funds2.

However, just under 3% of venture capital in the United States goes to women-led teams3 and only 1% goes to Black and Latinx founders4. Across venture capital and private equity more broadly, of the $69 trillion of global financial assets under management across, less than 1.3% is managed by women and people of color5.

This market imbalance, coupled with our belief that diverse teams outperform, is the catalyst behind Launch With GS.

Opportunities for Investment



We invest capital in companies with diverse and gender-balanced leadership through Goldman Sachs’ principal investing businesses.
Investment Managers
We partner with clients to invest in investment managers with at least one diverse General Partner across venture capital, growth equity, and private equity strategies.

Join Our Ecosystem

Launch With GS continues to evolve. If you are interested in receiving our quarterly newsletter, which features key Launch With GS updates and ecosystem news, please sign up below.  

Join Our Ecosystem
Introducing the Launch With GS
Black and Latinx Entrepreneur Cohort

Meet the 2020 Entrepreneur Cohort

We are excited to welcome a select group of founders and CEOs in the US who are building fast-growing companies at the forefront of innovation and technology.

Learn more
Launch With GS Advisory Council

The Advisory Council includes leading investors, entrepreneurs and executives who are collaborating with us to narrow investing gaps while driving returns.  

Chris Bennett

Co-Founder and CEO of Wonderschool

Orlan Boston

Global Account Excellence & Innovation Leader and Global Life Sciences Client Service Partner of EY

Melissa Bradley

Managing Partner at 1863 Ventures

Caretha Coleman

Chairman of Dignity Community Care

Julia Collins

Founder of Planet FWD

Aaron Holiday

Co-Founder and Managing Partner of 645 Ventures

Charles Hudson

Managing Partner and Founder of Precursor Ventures

Marc Jones

Chairman, President, and CEO of Aeris Communications

Juan Martinez

Vice President & CFO of the Knight Foundation

Nathalie Molina Niño

President of O³

Marlon Nichols

Founder and Managing Partner of MaC Venture Capital

Steve Pamon

President & Chief Operating Officer of Parkwood Entertainment

Miriam Rivera

Co-Founder and Managing Director of Ulu Ventures

Malcolm Robinson

Founder of Montclair Capital Group

Jewel Burks Solomon

Managing Partner of Collab Capital and Head of Google for Startups in the US

Our Perspectives

“Race and gender investing gaps did not emerge overnight—and will not be solved by any one organization. That’s why we’re partnering with others who share our view that this is both an incredible investing opportunity and the right thing to do.”

Margaret Anadu
Managing Director
Head of the Urban Investment Group

“In Asia, many healthcare, technology and consumer companies are increasingly catering to female consumers. Portfolio companies with a diverse leadership team at the helm have a clear competitive advantage since they are better positioned to understand the true needs of their customers.”

Stephanie Hui
Managing Director
Head of Goldman Sachs Merchant Banking in Asia and Co-head of GS Growth

“The bottom line is this makes sense for our business – because investing and helping companies grow is our business. We also hope it makes a difference for entrepreneurs who have big ideas but find themselves cut out of the funding ecosystem.”

Stephanie Cohen
Chief Strategy Officer
Goldman Sachs

“Diversity is critical to every analytical process. When you bring many different thoughts and unique perspectives together, everyone makes better decisions.”

Lisa Opoku
Managing Director
Global Chief Operating Officer for the Engineering Division

“Entrepreneurs think differently than everyone else – otherwise their idea would already exist. If you’re looking for entrepreneurs in the same place over and over again, you’ll get the same ideas, over and over again.”

Jade Mandel
Vice President
GS Growth

“When we invest in growth companies, amongst other things we are really backing management teams. We look for resilience, passion, and a demonstrated track record of making good decisions. And we believe that diverse teams make better decisions.”

Nishi Somaiya
Managing Director
Global Chief Operating Officer of GS Growth

“We want to work with entrepreneurs who are humble and willing to do the work with us, because in the end they care about creating a great business that lasts. There’s a vision component to investing – what are you trying to build? And a values component – how are you going to build it?”

Darren Cohen
Managing Director
Co-head of GS Growth

“Having worked in the industry for close to a decade, I’ve seen the investing gap firsthand. There’s a real economic benefit to having more diversity on boards and investment committees.”

Olga Kaplan
Vice President
GS Growth

“We believe that having a diverse team makes investors better at understanding risk. The investing industry as a whole has a long way to go when it comes to gender diversity. We can accept that as the way it is, or we can try to change it.”

Julian Salisbury
Managing Director
Global Co-head of Goldman Sachs Merchant Banking

“We believe in the power of community in growing businesses, and that having a diverse network can make the difference in getting to that next level, whether you’re an entrepreneur or an investor. That’s what we’re building with Launch With GS.”

Jemma Wolfe
Vice President
Head of Launch With GS

“A successful investment firm requires a special combination of great investment thinking and great business building. We’ve found that the most thoughtful firms recognize these two skill sets are really distinct. The best managers work hard to build teams with a range of talents that complement, where the whole is truly greater than the sum of the parts.”

Chris Kojima
Managing Director
Alternative Investments & Manager Selection

How to Launch

A series featuring insights and advice from founders and Goldman Sachs investors on entrepreneurship and building businesses

News and Events

Goldman Sachs Announces 2020 Launch With GS Black and Latinx Entrepreneur Cohort Read Press Release

Goldman Sachs Seeks to Help Black and Latinx Founders Accelerate Their Growth - Goldman Sachs Group Inc. seeks to identify a group of innovative Black and Latinx founders to help them position their ventures to become the next generation of game-changing businesses. Read Article

Goldman Sachs Turns Its Sights On Black And Latinx Founders With New Entrepreneurship Program - Goldman Sachs is placing its bets on startups with diverse founders. The investment bank announced its inaugural black and Latinx entrepreneur cohort. Read Article

Goldman to Vote Against Directors if Boards Lack Women - In a first-of-its-kind global policy, Goldman Sachs Asset Management said it will vote against nominating committees anywhere in the world that fail to include at least one woman on the board. Read Article

Goldman Sachs to Invest in Black and Latinx Entrepreneurs - Goldman Sachs announces the first Launch With GS Black and Latinx Entrepreneur Cohort Read Article

Videos You May Be Interested In

Theresia Gouw: Founding Partner of Acrew Capital
In this episode of Talks at GS, venture capitalist Theresia Gouw discusses what she looks for in an early stage company, the opportunities from building a diverse investor team, and the state of venture capital in Silicon Valley. Watch Video

How Computational Biology is Transforming Drug R&D
In this episode of Exchanges at Goldman Sachs, Goldman Sachs Research’s Heath Terry explores the growing world of computational biology—using the power of big data to revolutionize drug discovery, disease prevention and cancer detection. Listen Now


Kirsten Green: Founding Partner of Forerunner Ventures
In this Talks at GS session, Kirsten Green discusses the investing approach that has guided her success as a venture capital investor in fashion, beauty and lifestyle brands, as well as her views on the constantly-shifting consumer landscape. Watch Video

Julia Hartz: Co-Founder and CEO of Eventbrite
In this Talks at GS session, Julia Hartz discusses merging a digital platform with live experiences, reflections on becoming a public company, and why the company’s culture has been key to its success. Watch Video

Rebecca Minkoff: Fashion Designer
Rebecca Minkoff discusses building her eponymous fashion brand, how technology and social media are driving the fashion industry and her efforts to support women-led businesses through the Female Founder Collective. Watch Video


McKinsey, 2018


Knight Foundation, 2019


3 Pitchbook, 2019


4 Kauffman Foundation, 2018


5 Stanford University, Illumen Capital 2019

The material provided herein is for informational purposes only. It does not constitute an offer to sell or a solicitation of an offer to buy any securities relating to any of the products referenced herein, notwithstanding that any such securities may be currently being offered to others. Any such offering will be made only in accordance with the terms and conditions set forth in the offering documents pertaining to such fund. Prior to investing, investors are strongly urged to review carefully all of the offering documents. No person has been authorized to give any information or to make any representation, warranty, statement or assurance not contained in the offering documents. As of September 2018 unless otherwise indicated.

GSAM leverages the resources of Goldman Sachs & Co. LLC subject to legal, internal and regulatory restrictions.

Private equity investments are speculative, highly illiquid, involve a high degree of risk, have high fees and expenses that could reduce returns, and subject to the possibility of partial or total loss of fund capital; they are, therefore, intended for experienced and sophisticated long-term investors who can accept such risks. There can be no assurance that any objectives or targets stated in this material can be achieved; any targets provided are subject to change and do not provide any assurance as to future results. The ability of underlying funds to achieve their objectives or targets depends upon a variety of factors, not the least of which are political, public market and economic conditions. Any historical performance of individual partnerships shown is for informational purposes only and does not guarantee their future performance, which can vary considerably. The trading market for the securities of any portfolio investment of the underlying funds may not be sufficiently liquid to enable such funds to sell such securities when it believes it is most advantageous to do so, or without adversely affecting the stock price. In addition, such portfolio companies may be highly leveraged, which leverage could have significant adverse consequences to these companies and the funds offered by AIMS Private Equity. Furthermore, restrictions on transferring interests in AIMS Private Equity funds may exist so prospective investors should be prepared to retain their investments in any AIMS Private Equity fund until the fund liquidates. For a complete discussion of risks that are unique to a particular AIMS Private Equity fund, please refer to the respective fund’s offering documents, which should be carefully reviewed prior to investing.